Exploring what makes a good website from a badly designed mess requires research into successful aesthetics and visualisation of content creation.
A good website looks to engage its audience, entertain and provide a visual array of interesting knowledge about the company, product or enterprise, a poorly thought about website will have the using exiting before even the first bits of information are consumed.
Navigation and usability also play a large role in keeping the consumer happy, occupied and interested, ill fitting pages, bad layouts or buttons that don’t work will cause frustration in todays market where we expect everything to work correctly in a matter of seconds.
Appearance is everything, colour schemes, choice of imagery and specifically the typography used throughout the site should be easy on the eye, reflect the tone and themes of the product/ content and engage the audience further, this forms the basic of layout design.
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