To begin, I am looking at creating a basic template, based on the previously blogged design to support what content is to be placed into the site and where, I am using Adobe Muse as a starting block to create my work and explore website navigation and layout further.

By placing “objects” and “shapes” onto a blank template, you can begin to imagine the foundations that will support and appear underneath all of the sites content, at this stage it is important to perfect basic navigation and skeleton of the website.

Exploring what makes a good website from a badly designed mess requires research into successful aesthetics and visualisation of content creation.

A good website looks to engage its audience, entertain and provide a visual array of interesting knowledge about the company, product or enterprise, a poorly thought about website will have the using exiting before even the first bits of information are consumed.

Navigation and usability also play a large role in keeping the consumer happy, occupied and interested, ill fitting pages, bad layouts or buttons that don’t work will cause frustration  in todays market where we expect everything to work correctly in a matter of seconds.

Appearance is everything, colour schemes, choice of imagery and specifically the typography used throughout the site should be easy on the eye, reflect the tone and themes of the product/ content and engage the audience further, this forms the basic of layout design.